Artist: Javier Alvarez-Sala.
Prize: 11th special section.
Cost: 27.000 Euros.
"A journey through the evolution of commerce in Valencia, from the Lonja to the Colón market.
This historical review begins in the Lonja, the former headquarters of Valencian commerce and its golden age, where the great merchants who came from all the continents passed to exhibit their articles, such as the magnificent silks and new products that came from the Americas recently discovered, which brought so much wealth to Spain and Europe.
In the Mercado de Colón, a great emblem of this falla, we will see how the family of the Count of Salvatierra walks among the market stalls, enjoying each one of them. Each stall has a meaning for numerous families of this falla, since many of them have part of their lives reflected in the Market.
Currently, the Mercado de Colón has been transformed and can be enjoyed through its cafeterias, restaurants and craft stalls."