"Shortly before dawn, there is a minute of silence. it is called the blue hour and it is the moment between two lights. The moment in which day and night merge. A very brief moment, where everything becomes more beautiful, softer, brighter."

"In 1912, the famous perfumer Jacques Guerlain, wanted to reflect this ephemeral moment in a perfume. An essence that evokes everyone who smells it to relive past moments. He called it L'Heure Bleue."